University of Hertfordshire Graduate Attributes

Promotional piece to celebrate and promote the University of Hertfordshire’s Graduate Attributes

Winning design for University of Hertfordshire Graduate Attributes competition, to promote the key skills that UH graduates leave with.

The main concept behind the idea is to find positive words with a ‘uh’ sound in their phonetic pronunciation. These words were collated to form ‘The Hertfordshire Dictionary’. The design follows a classic dictionary layout, except the ‘uh’ in the phonetically spelled word was picked out in purple, the University colour. The dictionary was printed, bound and put on display in the campus library.

Although budget wouldn’t stretch to get them produced, a set of promotional posters to hero individual words, were also designed.

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